I had the opportunity to take part with https://agence.gamersorigin.com/fr in the development of the Red Bull Soapbox Race Roblox experience as a 3D modeler, working on the creation of a set of soapbox cars and various in-game elements.
Design and Development of the Roblox Experience
The legendary Red Bull Soapbox Race was brought to Roblox, giving players a brand-new and immersive experience!
The game faithfully recreated the 2024 race track, reimagined and gamified to make the experience even more fun.
Unique soapbox cars were modeled, each with distinct characteristics, allowing players to test them all and optimize their strategies to be the fastest. The best players earned the chance to take part in the real-life Soapbox Race, with a vehicle built by Red Bull.
Red Bull ambassadors, featured in the Roblox game, offered special quests to extend the experience! The event’s partners — Samsung, Atol, and BF Goodrich — were also included in this activation through custom gameplay mechanics designed around each brand.